MarketplacePartnership

How We Can Work Together.

For brands that want a closer working relationship, our flexible marketplace partnership allows for a structure and level of involvement tailored to your brand’s needs.

Wholesale Marketplace Partnership

We purchase your inventory. We handle the retail side.

Soluna Commerce can purchase products directly from your brand under agreed wholesale terms and manage their marketplace presence as the retailer for the inventory we acquire.

  • Direct inventory purchases under agreed wholesale terms.
  • Marketplace retail management including sales, fulfillment, and customer support for the inventory Soluna purchases.
  • Demand-based replenishment informed by product sales, inventory movement, and availability.

Direct Marketplace Partnership

Marketplace support built around your brand.

Soluna Commerce can also work directly with your brand without requiring us to purchase inventory first. We define the marketplace responsibilities together and support the agreed areas of your operation through a tailored commercial arrangement.

  • Flexible responsibility based on the marketplace functions the brand wants Soluna to support.
  • Direct marketplace support across agreed areas such as listings, storefront presentation, advertising, reporting, and ongoing operations.
  • Flexible commercial structure that may use an agreed service fee, revenue-share arrangement, performance-based structure, or other mutually agreed terms.

Our Areas of Support.

We shape each marketplace partnership around the brand’s products, standards, and priorities. Through direct conversations with your team, we define where support is needed and agree on the responsibilities and terms that guide our work together.

  • Marketplace Content & Brand Standards

    Maintain a consistent brand presence as your product catalog evolves.

    • Keep product details and brand content aligned across your marketplace catalog.
    • Work with us to carry product updates and brand standards into ongoing catalog maintenance.
  • Marketplace & Seller Monitoring

    Understand how your products are represented and sold online.

    • Monitor 3P seller activity, pricing changes, and listing updates for review.
    • Share clear findings with your team and coordinate follow-up around your marketplace priorities.
  • Listing Content & Search Optimization

    Help shoppers find your products and understand what they offer.

    • Refine titles, descriptions, attributes, and search terms using keyword research and performance insights.
    • Imagery, listing content, and custom visuals that highlight product features showcasing products clearly and consistently.
  • Advertising & Optimization

    Reach relevant shoppers with campaigns aligned to your brand’s priorities.

    • Plan and manage campaigns around selected products, target audiences, and agreed budgets.
    • Use performance data to refine targeting, bids, and budget allocation.
  • Multi-Pack & Custom Bundling

    Create marketplace-ready product configurations where they make sense.

    • Coordinate multi-packs, bundles, or other approved product configurations.
    • Keep product information and presentation consistent across each marketplace offering.
  • Performance Analytics & Reporting

    Turn marketplace activity into useful information.

    • Track relevant sales, inventory, advertising, and marketplace performance indicators.
    • Share observations that can help guide priorities, product decisions, and future marketplace activity.

The Partnership Process.

  1. Phase 1

    Initial Contact

    We begin with an introduction to your brand, products, and marketplace goals.

  2. Phase 2

    Discovery

    We review your product line, sales channels, and requirements to understand whether there is a strong fit.

  3. Phase 3

    Alignment

    We align on approved products, pricing expectations, sales channels, and brand standards before moving forward.

  4. Phase 4

    Preparation

    We finalize operational details, prepare inventory plans, and confirm the structure of the partnership.

  5. Phase 5

    Launch

    Inventory is purchased, listings are prepared, and products are launched through the appropriate marketplace channel.

  6. Phase 6

    Management

    We manage inventory, monitor listings, and support marketplace execution in line with the agreed standards.

  7. Phase 7

    Replenishment

    As products sell through, we restock based on performance and ongoing partnership needs.

  8. Phase 8

    Renewal

    We continue the relationship through repeat purchasing, communication, and thoughtful marketplace expansion where appropriate.

Who We Work With.

We work directly with brands looking for a hands-on marketplace partner, one that takes an active role in how their products are presented and managed across approved channels.

What makes a strong fit

  • Brands that own and develop their own product lines
  • Clear brand standards for presentation, pricing, and approved channels
  • Openness to a collaborative relationship with shared responsibilities
  • An interest in starting with a defined scope and expanding as the partnership grows

Interested in working with Soluna Commerce?

Tell us about your products, terms, and marketplace expectations and we can discuss a partnership.

Prefer email? partnerships@solunacommerce.com